Choosing The Top Marketing Agencies Edmonton
No matter how good your product or the service you are offering is, it will not build up the profile it deserves unless it stands out amongst its competitors in the marketplace. In fact, a good marketing campaign can be such a boon to your business that having the right marketing agency working for you can make all the difference between success and failure.
As such, it is worthwhile spending some time reviewing several agencies in order to select one that matches your business needs best. In order to do this it is a good idea to determine exactly what kind of marketing you need. Here are a few areas to consider:
Social Media Footprint
Many people use social networks such as Facebook, Twitter and LinkedIn and these sites influence buyers greatly. You can tell an agency’s expertise by considering if it is able to promote unique knowledge through social media networks and formats. This can show you whether the online marketing agency is able to match the information consumption preferences of a number of potential clients.
The best online marketing agencies is one that embraces and encourages motivated employees to express their ideas and expertise. This ensures that no talent is squandered. Employees who are empowered and work with strong leadership in the agency are very powerful.
Good Client Testimonials
When looking at marketing consultants, you will always want to know how previous clients have rated the marketing agency you are interested in. It is preferable to choose a marketing agency that has good client testimonials.
Ideally the testimonials should inform you about the issues that you are interested in knowing more about. Another thing that you can consider is case studies. They give you a good picture of the depth and breadth of a certain agency when it comes to solving various issues.
There are many awards in the digital marketing space. If you find that a marketing agency has received numerous awards, you can be sure that it is able to provide you with the best online marketing services. It is also possible that such an agency has been quoted by the media.
Design and Functionality of the Agency’s Website
A website offers a lot of information about an agency. An online marketing agency that has a website that is properly designed and informative displays that it has what it takes to attract customers. You will find that reputable marketing agencies usually add social features to their sites and a good example is blogs.
A good agency knows how to utilize advertising to your advantage. It ensures that it advertises in all the areas where your target audience seeks for credible information. When used well, online and offline creative advertising is able to do wonders especially if you implement it with a strong social media marketing or editorial program.
Efficient frontline staff
It is essential that an agency has efficient staff behavior when it comes to answering phones, networking online and offline and speaking to prospects during meetings among other things. This can have a big good or bad impression on potential clients.
It is always a good idea to keep your eyes open for campaigns that impress you and call up the marketing department of the company to ask who handled their campaign and what it was like working with them. Equally, ask ex-clients of marketing agencies you are particularly interested in what their experience of working with the agency was. Was the agency proactive and did it tailor the campaign to suit specific needs, or was there an impression that the agency provided standard generic solutions to specific problems?
Once you have narrowed your search down to two or three marketing agencies, there are a number of more specific questions to consider:
Identify who would be in charge of your account and establish whether the account manager will stay with you for the duration of the campaign or a more junior account manager will take over once the campaign is up and running. Ideally you want to be working with the same team from start to finish.
Ascertain how frequently the account manager will give you updates about the progress of the campaign, including the costs incurred and any customer feedback received. Before the campaign even begins make sure that there are no hidden expenses and there is a system in place to determine how the campaign is going.
It is a good idea to ask the prospective marketing agency to formulate a trial campaign to determine how well you work together, what procedure the agency follows, how closely it listens to your requirements and how proactive it is. For instance, assess how the agency would handle the possibility of handling specific customer promotions and loyalty schemes that would give your company more personality, or request that they develop a sales strategy for one of your latest products.
Once you have taken the steps outlined in this article you should have a better idea of the kind of marketing agency that is suitable for your kind of campaign. All that remains now is to be diligent when drawing up a contract about what you are getting and what you are not and whether the terms of payment include any performance guarantees. The very best of luck, and heres hoping you choose a marketing agency you can have a long and fruitful partnership with.