Research Is Important For A Digital Marketing Agency
Market research can win or break your online business. It is no doubt that it is an essential element in determining the success of your online business.
I’ve seen many people out there were blindfolded by the word “fast cash”. As a matter of fact, this is only a subtle tactic that lures people into a false belief. When they are blindfolded, they tend to skip the most crucial step of setting up an online business, which is market research. The reason why many people skip this step is because they overlook the importance of it.
They perceive this step as an option. This can be understood. It is because market research is the mastermind behind the curtain that navigates your online business. Most people only see the player on stage, but fail to recognize the mastermind behind the curtain. That being said, many people only focus on building a nice looking landing page and driving traffic to the landing page.
Here is a question to ponder on. Without market research, how does an online marketer knows the pain of their audiences? Without having a deeper understanding of the audience, how does an online marketer craft a compelling landing page to draw the audiences’ attention? All these cannot be achieved without a proper and thorough market research.
Market research is able to give online marketer a rudimentary understanding on their audiences. This step in not only important. It is essential. This step is able to determine the success of your digital marketing business. The reason why it is so important is because it serves as a way for the online marketer to have a deeper understanding on their audiences. It enables the online marketer to understand the pain and desire of their audiences. When the pain and desire are understood, it makes it a lot easier to speak to their languages that resonate with them.
The reason why I mentioned it will determine the success of your online business is that, it helps online marketer to see the deepest pain of their audiences. From there, build a bridge to connect their pains to the ultimate solutions (which is the products or services that you are trying to sell to your audiences). Without it, it is no way the bridge can be formed. There will be no sale if there is no bridge that connects the pain to the solutions.
Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is considered digital marketing.
This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to connect to their digital counterparts. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising agency and almost always has a digital marketing connection.
Nowadays, people spend a considerable amount of time over the internet. The boom of social networking websites in recent years has attracted more and more people to their desktops, laptops and mobile devices.
According to recent surveys, it is estimated that an active Facebook user spends an hour on Facebook each day on an average. People nowadays spend more time on internet compared to the past decade. Internet has become an indispensable part of the lives of many. Digital marketing too exploits this situation to the maximum.
Digital marketing techniques are implemented via many means. These techniques make use of search engines like Google, Yahoo, Bing and also adopts methods like email marketing, creating websites, banners etc.
For business owners, many forms of digital advertising are very low cost. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are available to businesses of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new business.
For consumers, the fast pace of life makes digital advertising a must. When consumers are in need of goods and services, gone are the days of thumbing through a phonebook to find them. Now, we whip out our mobile devices or head to our computers for answers – and we find them fast.
Using Digital Marketing Agency to Build Your Business and Brand
No matter what size your business is – large or small to medium sized business / enterprise (SMB or SME) – you can effectively market your business through low-cost digital channels. The foundation of your marketing efforts will be your website. Invest wisely in your website, and be sure that it does the following:
Adequately represents your business and brand (look and feel, messaging)
Adequately speaks to your target audience
Can be found by searchers on top search engines
Is up-to-date and easily navigable
Provides multiple channels for customer communication
Connects to other marketing efforts
It is recommended that you work with a professional web design firm that is skilled in web development and search engine optimization. Because your website is the foundation to and from which all other digital channels will lead, it should be considered one of your top business investments.
Once you have your website complete, the next steps would be to launch regular monthly or bi-monthly e-mail campaigns, and connect with customers via social media. If you are truly on a shoestring budget, these are efforts that can be done in-house (by someone with the proper knowledge) or for a low cost by an outside digital marketing agency. Be sure that all of your efforts lead customers back to your website where they can fully engage with your business, products and services, and choose the channels through which they contact you.
If you’re interested in getting aggressive with search marketing, you can set aside some digital marketing dollars for search engine optimization and pay-per-click advertising. Many businesses today rely heavily on being found online to gain new customers. A common misconception among business owners is that simply having a website means that customers will find it. Not so. Your site must be built with specific key words and phrases, meta data, page content and linking strategies that will help it reach top search rankings.
Because many key words and phrases have stiff competition for top search rankings, you will need to supplement your organic search engine optimization efforts with pay-per-click advertising. Getting established with pay-per-click advertising campaigns can be a little daunting, but with a little time, effort and instruction, that too can be accomplished in-house, or for a reasonable cost through an outside digital marketing agency.